Chef Ana Delivers in Bilingual Campaign
- Satellite Media Tour,Spokesperson Appearances,Television
- May 26, 2011
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According to the most recent U.S. Census, the hispanic population is the fastest growing segment of the U.S. market. Almost 75% of that population are Mexican-Americans. To get your message across, it is necessary more than ever to have a bilingual campaign that is culturally focused. Chef Ana delivers flawlessly in English as well as Spanish with her authentic Mexican tips and recipes which covers all of the bases in an evolving market. Chef Ana offers an authentic and wholesome family image with a healthy eating and environmental focus.
Along with the satellite media tour that she performed for a new healthy line of products for Sara Lee Brands, Hillshire Farm and Ballpark Franks, Chef Ana also did in-studio segments, radio segments and print interviews for newspapers, magazines and blogs reaching a large segment of the U.S. Hispanic population. Additionally, a bilingual mobile website was developed by the Edelman PR agency featuring Chef Ana’s tips, recipes, and text suggestions for a healthy lifestyle for the whole family.